TAWI has an old history. The company was registered in 1923 as Tage Wiberg limited company. Originally it was a manufacturing company within the Swedish steel industry.
In the 1940’s the company was acquired by Gunnebo, one of the largest competitors at the time. Folke Wilhelmsson became manager.
Bernt Emblad became new CEO in 1949 and the company shifted direction to focus on shipping industry and sheet metal supply.
The company moved from Gothenburg to Kungsbacka and Leif Emblad took over as CEO after his father. Oil trading became the new business focus, along with screw locking mechanism. The business was prosperous until the oil crisis hit.
In 1989 Convacor, manufacturer of VacuMyggan vacuum lifter, was acquired. TAWI launched the vacuum lifter on the international market, starting the journey to become market leader in manual lifting equipment.
Protema and Lyftman were acquired in 1997, adding lifting trolleys and crane systems to the product range. Through innovation of new lifting equipment, like the unique wire hoist, TAWI could now deliver complete lifting systems, setting the company apart from competitors.
After 37 years of successful leadership, Leif Emblad sold the company to SEB Private Equity. Thomas Bräutigam was appointed new CEO and Christer Nilsson became Chairman of the Board. The first year with new owners and management resulted in strong international growth and innovative product development. The journey continues.
Managing global companies for decades, Thomas has vast experience of growing businesses on international markets. Applying his expertise on TAWI, Thomas is determined to expand business through sustainable growth.
With a background in engineering, several management positions and board assignments, Christer is a valuable contributor to TAWI’s development. His passion for digitalization and innovation inspires the entire organisation.
Magnus is an investment professional with experience from small and medium sized companies in many different industries. His personal interest in technology and product development together with his financial experience makes Magnus a key resource in the TAWI board.
Favorite quote: “The more I practice, the luckier I get.” – Gary Player
Favorite place in the world: On the couch on game day.
Best advice ever given: If you’re the smartest person in the room, you’re in the wrong room.
When I was a kid, I wanted to be an: Astronomer
Favorite quote: “I firmly believe that any man’s finest hour-this greatest fulfillment to all he holds dear–is the moment when he has worked his heart out in a good cause and lies exhausted on the field of battle – victorious.” – Vince Lombardi
Favorite place in the world: The beach
Best advice ever given: If you want something you have never had then, you have to be willing to do something you have never done.
When I was a kid, I wanted to be a: Professional athlete
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